While some researchers root through privileged industry documents, others analyse and share the latest scientific and economic data. Advocates are able to strike fast,as they did recently, and, not coincidentally, so addictive, that it can fan its marketing and public relations troops
across the globe,laying siege to retailers and legislators, wreaking havoc among scientists and journalists.

Though tobacco-control advocates and organizations lack the spending power of the nicotine cartel,they wield an ethereal tool that nearly levels the playing field. This not- so-secret weapon is the Internet. Able to leap continents in a single bound, it helps yield scientifically grounded an
swers to every shoddy argument of the tobacco apologists. Industry executives can fly to strategy planning meetings by private jet, but tobacco-control advocates get there first,exchanging ideas and craft-
ing campaigns online.

Through e-mail and the World Wide the ongoing Internet-based offensive by anti-tobacco advocates.
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Winter 2003    Vol. 10, Issue 1

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