Winter 2002 Vol.
10, Issue 1 |
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Can Information Technology And Other Media Provide Adequate Health Promotion Guidance To Patients?
Dr. Fiona Chew, Associate Professor, S.I. Newhouse School of Public Communications, Syracuse University, Syracuse, New York. |
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The American public relies on family physicians more than any other source for health information. As the "most credible" source for their patients, physicians require access to current, accurate medical and health promotion information. Information technology is increasingly becoming a critical part of this equation. To this end, a CECHE-funded pilot project at Syracuse University looked at how well information technology serves family physicians' needs for patient health education and promotion and ways to update their knowledge. The 12-month study surveyed physicians' use of information technology and related media, including the Internet, television, conferences, pharmaceutical brochures and academic journals. The Study More than 60 percent responded. Over 70% were affiliated with a major teaching hospital. They comprised 58.6% male and 41.4% female, and a majority (55.1%) completed their professional training more than 10 years ago. Results Patient communication, bioterrorism updates. About one in four physicians reported receiving e-mails from patients, with over 20% emailing back. In addition, 14.1% e-mailed medically important information to patients. E-mail was also cited by nearly 40% as the best method of obtaining up-to-date information on bioterrorism agents. Information technology perceptions. More than 90% of respondents reported using computers; however, fewer than half felt that their Internet skills were excellent. Nearly 80% agreed that their colleagues benefit from Internet use. A majority agreed that Internet use has improved clinical practice and has advantages, such as providing a lot of useful information. Conclusion Overall, the study revealed that family physicians who were more likely to perceive technology benefits, compatibility and ease of application integrated new information technology into their medical practices. In addition, most family physicians seemed aware of and to access the wealth of useful information available at specific Internet sites — thus confirming the value of online sources for these physicians. It is only a matter of time before a majority of physicians increasingly use information technology to improve their Internet skills, and provide better health education to their patients. |
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Center for Communications,
Health and the Environment 4437 Reservoir Road, NW, Washington, DC 20007 Tel: (202) 965-5990 . Fax: (202) 965-5996 Email: ceche@comcast.net |
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